Mike Steiner

Mike Steiner joined West Coast Sales in 2016 after a 30+ year career in the Northwest marine industry. For the past 6 years Mike has been with Redden Marine; most recently as the Wholesale Sales Manager running their wholesale division splitting his time between the Bellingham and Seattle operations. During his tenure, the company experienced record sales growth and business expansion. Managing a large inventory of products like Redden Marine's gave Mike intimate knowledge of not only our lines, but the products he will be selling against.

Prior to that, Mike spent 11 years as a marine rep working for the Merifield Company covering accounts in British Columbia, Washington, Oregon, Northern California and Western Idaho.

 Mike's duties included account management, coordinating industry and istributor trade events. He is well acquainted with all the accounts in his new territory and looks forward to rekindling old relationships and working to grow the existing business. 

Strategically based out of Anacortes, WA, Mike's new account responsibilities includes distributors, retailers, boat & trailer OEMs, pool & spa accounts and power sports distributors in the Alaska, Washington and British Columbia markets.

Jason Kennedy​​

Jason Kennedy joined West Coast Sales in 2017. A 21-year veteran of the marine electronics industry, Jason brings a wealth of experience to his new position as a territory manager. 

Having started his career in retailing at West Marine, Jason moved to the manufacturing side of the business joining Standard Communications and Uniden of America as a Regional Sales Manager. His duties for both companies included managing regional NMEA dealers, distributors, retailers and other key electronics accounts. A top performer, Jason has a track record of consistently exceeding sales and profit goals.

For the past 11 years Jason has been Executive Vice President of Yaesu USA managing brands that included Yaesu Amature, Yaesu Aviation and Standard Marine Products. Jason's experiences included leading his team in record sales growth, strategic planning, product development, process management, marketing and advertising. 

In his new role, Jason will be managing our regional dealer, distributor, retailer and OEM accounts in the marine, trailer, pool/spa and sporting goods channels. His territory will include Southern and Central California, Arizona and Nevada.

An industry leader, we could not be more excited to have Jason as a member of our team. Living in Newport Beach, CA with his very active family, Jason is a boating enthusiast and active participant in the sport. 

Todd Crocker

After years of interacting with West Coast Sales as a factory principal, Todd joined the company in 2009 as a partner. His 29 year career in marine electronics includes some of the biggest names in that channel. 

Starting with Standard Communications, Todd spent his early years in the watermaker division eventually becoming Vice President over all company sales. During his tenure, Todd and the team he developed at Standard Communications were constantly recognized for their industry leading products and innovation making them one of the top brands in marine electronics.

After leaving Standard, Todd joined Uniden of America as Vice President of the marine division. Taking an aging and static product line, Todd innovated Uniden’s product offering and quickly moved them to the top of marine communication products in features and sales. Some of the products

marketing and purchasing.  Company sales in the first three years grew to $3.5 million.

Jay started with Kettenburg Marine in 1988; a wholesale/retail organization with three stores, wholesale division and boatyard.  As Vice President of sales, Jay’s duties included management of all company sales departments, marketing and purchasing. During this period gross profits and inventory turnover reached record high levels.

In 1994, Jay joined San Diego Marine Exchange.  His duties included development of new markets, creating company flyers and production of the company’s first product catalog.

Jay has operated the San Diego office of West Coast Sales as a partner since 1995. His territory includes accounts in Northern California, Hawaii and West Marine.

Additional experiences include serving as a director for the Southern California Marine Association (1992 – 1995) and recently as president of the National Marine Representatives Association (NMRA) and on the board of directors. Jay is a 1981 graduate of National University with a Bachelors Degree in Business Administration.

Don DeMoss

Don DeMoss, a 25 year veteran of the sporting goods industry joined West Coast Sales in February 2013 to open our new Northeast office.

Don’s career began in 1982 at Oshman’s Sporting Goods, a 300 store sporting goods retailer as a department manager. From there, Don progressed to store manager and eventually buyer for fishing tackle and knives, which at that time was a $15M category.

In 1997 Don joined Herzog and Associates, a Texas based sporting goods rep firm to cover their Texas, Louisiana and Mississippi territories with key fishing and sporting goods lines. In addition to his territory responsibilities, Don was also the lead on several large retailers such as Academy Sports & Outdoors and Oshman’s Sporting Goods.

Jay Sanders

Jay Sanders, a 41-year marine industry veteran, joined West Coast Sales in 1995.

Jay’s career began with Phillips Marine Stores in 1976. Spending the first two years in retail sales and management, he eventually joined the newly formed wholesale division as an outside sales representative.  Consistently a top sales performer, Jay became AVP, in charge of all company sales.

In 1981, he joined Hallcraft Manufacturing as an outside salesman.  Jay developed new territory along the Los Angeles and Orange County coastline. As the top Southern California producer, he was named company “Salesman of the Year”, in 1983.

The following year, Jay joined a start-up marine distribution company called Western Marketing.  As the company’s vice president, he directed sales,

Don left Herzog & Associates in 2002 and joined Wellman Sports Marketing a manufacturer’s rep firm that was out of Minnesota. Don’s territory responsibilities included New York to New England working marine and sporting goods retail, wholesale and OEM accounts. Don had many key lines to sell like Attwood, Minn-Kota, Hummingbird and G-Loomis.

Don and his family are based out of New Hampshire and he will be covering everything from Virginia to Maine. Don’s account based will include marine OEMs, distributors, dealers and retailers.

As an avid outdoorsman, Don brings a wealth of knowledge regarding fishing and marine related products. We’re very excited to have Don on our team and look forward to the expertise and professionalism he brings to this new position.

he developed during his tenure are still being sold today by Uniden.

Todd’s next stop was Fusion Electronics, a little known marine entertainment brand out of New Zealand. Within the past 7 years, through Todd’s guidance and hard work, the brand went from obscurity to the top of the marine entertainment category and is now recognized as the leader in this category for innovation and quality.

Todd’s account responsibilities includes Distributors, Retailers, Boat & Trailer OEMs, Pool & Spa Accounts and Powersports OEMs.

The West Coast Sales Team